Leeds United Football Club has unveiled two new flagship stores at the Elland Road ground and in Leeds Trinity shopping centre. These stores mark a giant leap from a standard store to a retail destination for the 35,000-plus fans attending home games, and fans worldwide. With its storied history and iconic status in the North of England, the challenge for Roar was to create a space that brings the emotion and cultural connection the region has with the club back into the store. Making it feel less like a normal shop and more like the experience of going to a game – a space fans can be proud of.
ARKET has opened its fourth store in the UK at Liverpool ONE, it's first outside of London. The opening follows the brand's launch in August 2017 with stores on Regent Street and Covent Garden, as well as in Copenhagen, Brussels, Munich and Amsterdam and an online store launch in 18 European markets. Throughout 2018, ARKET store openings have followed in Westfield Stratford as well as in Berlin and Stockholm.
Calvin Klein jeans and underwear displays have been rolled out at top stores across Europe, pushing the boundaries of sustainable design using PVC-free and recyclable materials. The schemes have been rolled out in Antwerp, Paris Dusseldorf (pictured), Copenhagen and Amsterdam.
Vivienne Westwood has opened a pop-up space at Selfridges in London within the Designer Studio on the third floor. The pop-up is designed around the brand's Autumn/Winter 2018/19 collection and message, with Vivienne's freedom fighters giving a clear call to action. The pop-up is inspired by an army base, with surplus army lockers, emblazoned with Vivienne’s Climate Revolution graphics – a vision of her army, fighting for free world economy, returning victorious from war against giant corporations and governments who serve themselves over the people and the planet.
Unilever-owned Wall's has unveiled a new concept for its latest icecream brand, Soft Republick. Designed by international customer experience agency I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets icecream’. Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, celebrate individuality and champion creativity, from full stores and kiosks to the coolest icecream vans.