New York department store Macy's has launched an omni experience to educate its customers on fragrance choices, at The Fragrance Destination. Macy's Herald Square in New York has debuted an interactive, consumer-focused in-store experience in collaboration with The Fragrance Foundation and four leading fragrance houses: Firmenich, Givaudan, Symrise and International Flavors & Fragrances.
Technology giant Apple has announced plans to launch dozens of new educational sessions in all of its 495 Apple Stores, ranging in topics from photo and video to music, coding, art and design, and more. The hands-on sessions, collectively called Today at Apple, will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programmes.
John Lewis is celebrating the nation's favourite things, pastimes and quirks with its new national treasures campaign that launched this week. The summer-long campaign will shine a spotlight on the best of British life, design and culture. It will include a ‘Summer Season’ series of events and workshops that will be John Lewis’s biggest ever programme of customer activity; hundreds of events with more than 100 of the nation’s best-loved, home-grown brands.
Several new names have been added to the line-up at The Lexicon Bracknell, the £240 million retail and leisure development in Berkshire. The urban regeneration scheme is now 71.2 per cent pre-let (by floor area), with a further 7,219 sq m in negotiations.
With green space at a premium in homes, DIY retailer B&Q has turned W1 into London's backyard by transforming Soho Square into a place where boxed-in Londoners can enjoy their own garden for a week. B&Q’s free-to-attend Open Garden pop-up includes BBQ food, a botanical gin bar, workshops and live music, running until Saturday 29th April 2017.