Virgin Holidays opens experience store in Wales

Virgin Holidays has implemented a multi-dimensional and immersive concept at its new v-room store at St David's in Cardiff. As this is the first Virgin Holidays store in Wales, YourStudio, which designed the store, wanted to push store experience to the next level. The new space creates a relaxed and inspiring environment to get customers in that ‘holiday-ready’ mood. It includes a champagne and coffee bar, comfortable lounge areas and animated content to immerse shoppers in a range of destinations. The concept was delivered by Resolution Interiors.

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Godiva opens first cafe boutique outside of London

Belgium chocolatier Godiva has opened its first cafe boutique outside of London at Meadowhall in Sheffield. The 157 sq m store is located in a prominent corner location on the Upper High Street level, which leads into the Oasis Dining Quarter and includes a cafe concept outside the store with seating for 14 covers. The new store opening has coincided with Meadowhall's extensive refurbishment, which completed in December.

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Philipp Plein opens second flagship in Paris

German fashion designer, Philipp Plein has opened its second flagship in Paris in the Champs-Élysées district on Avenue George V. The new 180 sq m store is spread over two floors and features a striking design by architect Claudio Pironi.

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Ashford Designer Outlet announces expansion plans

Work will commence later this month on the £90 million Phase II extension of Ashford Designer Outlet in Kent. The expansion forms part of the group's 148,644 sq m active development pipeline coming through over the next three years across Europe and Canada. McLaren Construction has been appointed on the project.

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Bucherer opens immersive pop-up in Selfridges Wonder Room

Heritage watch and fine jewellery brand Bucherer has opened an immersive pop-up concession in Selfridges' Wonder Room on Oxford Street. Bucherer worked alongside retail and brand design agency, Sheridan&Co to conceive and produce the 107 sq m space, which  celebrates the brand's rich heritage while also making it relevant to the modern consumer.

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