Calvin Klein jeans and underwear displays have been rolled out at top stores across Europe, pushing the boundaries of sustainable design using PVC-free and recyclable materials. The schemes have been rolled out in Antwerp, Paris Dusseldorf (pictured), Copenhagen and Amsterdam.
Vivienne Westwood has opened a pop-up space at Selfridges in London within the Designer Studio on the third floor. The pop-up is designed around the brand's Autumn/Winter 2018/19 collection and message, with Vivienne's freedom fighters giving a clear call to action. The pop-up is inspired by an army base, with surplus army lockers, emblazoned with Vivienne’s Climate Revolution graphics – a vision of her army, fighting for free world economy, returning victorious from war against giant corporations and governments who serve themselves over the people and the planet.
Unilever-owned Wall's has unveiled a new concept for its latest icecream brand, Soft Republick. Designed by international customer experience agency I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets icecream’. Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, celebrate individuality and champion creativity, from full stores and kiosks to the coolest icecream vans.
Sportswear specialist Champion has opened an exclusive women's pop-up at Selfridges in London. Open for four weeks, the pop-up offers the new season AW18 collection and is located in the Designer Studio on the third floor of the department store.
Sainsbury’s is trialling new scan, pay and go technology at its Clapham North Station Local store. Using the latest version of the SmartShop app, customers can use their smartphones to scan their shopping as they go and then pay for it through the app, from anywhere in the store, using Apple Pay, skipping the checkout completely.