Battersea Power Station Development Company is today (Friday 23 March) launching London's newest retail and leisure destination in one of the most iconic buildings. On full completion in 2021, it is estimated that 40 million people will visit the area. When completed, Battersea Power Station will be the third largest retail destination in Central London. The whole development spans 42 acres with 450m of river frontage.
Westfield London has launched the first phase opening of its £600 million expansion today (Tuesday 20 March), six months ahead of schedule. New retailers that have joined the West London shopping centre include John Lewis, Adidas, H&M, West Elm, Currys PC World, Boots, Space NK, Mango and The White Company.
Nationwide Building Society has launched a community-focused concept to revitalise local branches across the UK. This is a proactive response to its members and wider audiences’ shifts, both in behaviours and demographics, and how today's customers engage with brands. The insight-led approach ensured every creative decision was based on addressing the emotional and physical needs of Nationwide's members and those new to the brand. Nationwide worked alongside Dalziel & Pow on the new format.
ZARA has announced plans to introduce an augmented reality experience at 120 of its flagship stores worldwide for a fortnight, starting on 18 April. The innovative concept superimposes state-of-the-art technology on its retail proposition, engaging customers both outside and inside the store to shop and share like never before. The experience will be enabled on mobile devices via the ZARA AR app, which can be downloaded through a dedicated in-store wi-fi network. It will be possible to unlock this experience, using the app, in three ways: at the store windows, at in-store podiums and using the boxes in which online orders are delivered.
Tunsgate Quarter, the 7,430 sq m retail and leisure space in Guildford, has opened this morning (Thursday 15 March) following a £30 million refurbishment and interior remodelling. Developed by Queensberry and situated between the historic cobbled high street and medieval castle, the new three-level shopping destination is home to a range of high-end retailers, including Bobbi Brown, Lululemon, Loaf and OKA.