To promote the NXSport range and to support the 'Add Spring to your Step' campaign, Next has opened the Feel Good Gym at intu Merry Hill. Customers can browse the NXSport range and Branded Sport displayed in ‘locker rooms’ and on mannequin displays where brand ambassadors are on hand to educate customers on the features and benefits of the range. The pop-up has been designed in collaboration with retail experience agency, Blacklash Creative.
Virgin Holidays has launched its largest and most experience-led store concept at Centre: MK in Milton Keynes. Designed by YourStudio’s London team, the 157 sq m space is focused around optimising the guest experience within the store. Customers will not only arrive feeling greeted and hosted at the Taste Your Holiday bar, there is also the opportunity of having a complimentary signature Virgin red manicure at the store’s Clubhouse Spa too.
Bloomingdale's has put the finishing touches to its reimagined beauty floor at its 59th Street flagship in New York City. New features include a luxe fragrance hall, a vast array of beauty services and spa rooms, personalised beauty shopping service, a multitude of new brands. and technology innovations The reimagined cosmetics floor is the next phase of the flagship store’s complete transformation, following renovations that a home store, destination shoe emporium, ready-to-wear experience and now a playground for beauty and fragrances.
Iconic travel bookstore, Stanfords has opened its new London flagship at 7 Mercer Walk. Designed by Caulder Moore and fitted out by Bluecrow Projects, the 386 sq m store concept has been specially designed to accommodate the brand’s numerous book launches and signings. Expanding on the much-loved café Stanfords has also introduced an adventurous menu, with space for more than 25 covers including an al-fresco seating area.
With the build up to Nike's SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind the design. Members get early access to the product and exclusive services, allowing them to try on the product as well as the opportunity to get a personalised digital take-away.