In celebration of its 150th anniversary, Printemps has turned into an incredible garden of attractions, allowing visitors from all around the world to experience the magic of Paris.
Celebrations are running from 20th March - 20th June and include a photocall, candy floss and sweet tasting, musical animations and a flower cart distributing bouquets of seasonal flowers. The store features an animated floral facade, adorned with an incredible luminous floral invasion. Made with no fewer than 5,500 flowers including roses, cherry blossoms and hydrangeas, it moves to the rhythm of a ballet of lights, composed of flashes and LED lighting in white, pink and red.
Printemps invited 11 artists from France and abroad to interpret the 11 legendary windows of the department store on Boulevard Haussman.
Rebecca Louise - LAW