What do you get when you combine a giant pink flamingo, ball pool and origami? Part two of Seen Display's series of events exploring neuro science and consumer behaviour. Returning to Protein Studios in Shoreditch, London, part two took us on an experiential feast for the senses.
A number of info boards provided guests with plenty of insight before the 'live experiment' began.
Upon entering the space, visitors were asked to choose a number of statements that suited their personality most, and map these with a spool of thread.
Around the corner, visitors were invited to create a number of origami shapes. They then had to make a choice of which tunnel to enter through.
Through a white shower curtain, guests entered the next zone through a shower cubicle – literally a shower cubicle – complete with steam and singing lady.
On the other side, they passed a swatch wall then entered a social media zone where they were asked to pick their favourite communication channel from 'tweet me', 'snap me', 'post me' or 'insta me' and encouraged to take a selfie.
Last but by no means least, the only way out was to dive into a bright pink ball pool complete with a pink inflatable flamingo.
Guests were asked to take part in a short survey at the end, the results of which will be collected, analysed and revealed at the final part of the Seen Displays Neuro series; 'How to create effective retail activations through the understanding of neuroscience and consumer behaviour'.