Out & About: Seen Displays - Part 2

What do you get when you combine a giant pink flamingo, ball pool and origami? Part two of Seen Display's series of events exploring neuro science and consumer behaviour. Returning to Protein Studios in Shoreditch, London, part two took us on an experiential feast for the senses.


A number of info boards provided guests with plenty of insight before the 'live experiment' began.


Upon entering the space, visitors were asked to choose a number of statements that suited their personality most, and map these with a spool of thread.


Around the corner, visitors were invited to create a number of origami shapes. They then had to make a choice of which tunnel to enter through.


Through a white shower curtain, guests entered the next zone through a shower cubicle – literally a shower cubicle – complete with steam and singing lady.


On the other side, they passed a swatch wall then entered a social media zone where they were asked to pick their favourite communication channel from 'tweet me', 'snap me', 'post me' or 'insta me' and encouraged to take a selfie.


Last but by no means least, the only way out was to dive into a bright pink ball pool complete with a pink inflatable flamingo.


Guests were asked to take part in a short survey at the end, the results of which will be collected, analysed and revealed at the final part of the Seen Displays Neuro series; 'How to create effective retail activations through the understanding of neuroscience and consumer behaviour'.


Latest issue

  • December 2017 includes VM supplement. +

    Read More
  • 1


  • 1

Latest windows:

  • 1


  • Review: Consumer Electronics Show 2018 +

    Read More
  • NRF2018 - Tweets of the day - Sunday +

    Read More
  • NRF2018 - Tweets of the day - Monday (2) +

    Read More
  • 1

Out & About

  • Out & About: NRF's Big Show - Day 3 +

    Read More
  • Out & About: NRF's Big Show - Day 2 +

    Read More
  • Out & About: NRF's Big Show - Day 1 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A


Treasure Evans,
Visual Manager,


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information