Kevin Gill, founder and head of retail at Start Design, explores how ecommerce brands can push themselves to exist in the physical realm and why pop-up retail delivers long-term value.
It’s common knowledge that the high street has suffered in recent years. Research shows that retail footfall decreased by 3.5 per cent year-on-year in December 2017 - the steepest decline in almost five years. Its’s time for a change and modern retail concepts must take centre stage. The epitome of agile retail, pop-ups are temporary, but the advantages they bring can lead to permanent success. They offer a spontaneous and exciting way to present your brand creating much desired originality for consumers.
Tom Custer, vice president, FRCH Design Worldwide, shares his top five topics and insights from NRF's 2018 Big Show.
The National Retail Federation’s Big Show 2018 had more than 36,000 attendees from 90 countries, and although the trade show (EXPO) showcased many new high-tech products, I thought I’d highlight five broader topics from attending various conference sessions, the Innovation Lab, as well as some of the industry’s leading product and service providers.
In part one of a six-part series by Green Room Design, the company's chief creative officer, Mike Roberts, says invest in human experience.
What if I asked you to join me for a wander through Knightsbridge, London, to take a look at some of the stores, perhaps have a little retail therapy along the way? Would you be excited? Inspired? Maybe yes, but probably not really. How about if I said: 'Come with me to step into an emporium of magic, hand pick from luxury designs to create your own exclusive personalised gifts, then enlighten your taste buds by indulging in a luxurious afternoon tea.' Sounds a little different doesn’t it? This is how Harrods encourages its customers to visit their store.
Lighting is the key to vastly improving your store and, subsequently, sales, says Lauren Green, copywriter at Projected Image.
Retail lighting, when used correctly, can greatly influence your shopper’s buying habits and time spent in your store. If a retail space is not well-designed or illuminated without any thought as to the layout, it can go so far as to stop people entering the store. Advances in lighting over the years have massively enhanced retail venues, enabling owners to promote their products through a variety of unique methods.