The success of Team GB’s Paralympic team in Rio last summer, alongside Channel 4’s award-winning ‘We’re the Superhumans’ campaign, put disability rights firmly in the spotlight. But for those with mobility challenges, everyday activities like shopping can still be a struggle – so how should retailers respond? Alan McPherson, CEO people management specialist Tensator, suggests that new technology, coupled with careful planning, can create better experiences for everyone.
For retailers, the challenge of standing out in an increasingly crowded market is one that needs to be constantly evaluated, especially with the appearance of new marketing channels cropping up all the time.
Look up the definition of consumerism in the Oxford English Dictionary and you are greeted with the following: 'The preoccupation of society with the acquisition of goods'.
Retailers can take a lot from the music industry as boundaries between artists and retailers blur, finds Retail Focus.
'Bricks ‘n’ mortar retailers can up their game in terms of experience by being a little more rock ‘n’ roll,' says Alasdair Lennox, executive creative director, EMEA at FITCH. Lennox held a seminar at EuroShop earlier this month, discussing 'Shopkeeping to Thrill Seeking: What Retailers Can Learn From Music Festivals.'
Are robots set to revolutionise the in-store shopping experience?
The current Robots exhibition at the Science Museum in London explores humanity’s 500-year quest to reimagine ourselves as machines. With more than 100 robots on display, including 12 working models, the exhibition encourages visitors to imagine what a shared future with robots would be like. In retail, robots are already helping to improve processes, management and the customer experience, but it seems there is much more yet to come, at least if the National Retail Federation’s Big Show 2017 in New York and EuroShop in Düsseldorf is anything to go by.