Keeping the glass half full at point of purchase for drinks brands
Stuart Geekie, managing director at HMY Group (UK), discusses what drinks brands should consider when creating POP displays.
When we look at shopper behaviours, it’s clear that they’re forever evolving, which means marketing strategies need to adapt, too.
London Bridge is welcoming a host of fashion and luxury brands as part of its redevelopment.
The 50 million people that use London Bridge station each year will benefit from a wave of new retail arrivals – with a string of quality fashion and luxury brands opening at the station.
Paul Nathan, founder & creative director at Roar, explores how materials can evoke emotions in your customers.
With the rise of the internet, specifically giants such as Amazon, it is becoming harder to bring people into retail stores. With the struggles and even the going under of retailers such as Toys’R’Us and Mothercare only highlighting how difficult it is on the high street, stores now more than ever have to have an element of theatre or excitement to draw in the customers and to keep them entertained.
Charlotte Arnold, global creative manager at Karen Millen, takes in the sights and installations of Clerkenwell Design Week and shares her highlights.
Now in its ninth year, Clerkenwell Design Week is a key main stay in the design annual international calendar. In the heart of historic Clerkenwell design district, the three-day festival is an opportunity for established designers and agencies to open their studios and showcase their latest work and developments. This year’s feast of displays and installations did not disappoint.