The changing definition of luxury

The currency of luxury retail is increasingly about knowledge, learning, community and exchange, finds Retail Focus.

What defines luxury in 2019? Is it the heritage of a brand? Is it authenticity? Exclusivity? The definition of luxury continues to evolve and while these qualities are all markers of luxury, it is now also very much about experience.


CES 2019: 5 Key Takeaways

George Garner, key account manager at strategic retail design agency Play, reflects on his trip to CES in Las Vegas and predicts which technology developments will impact consumer retail experiences in the future.

Although I was hoping for announcements from CES on how 5G will change our lives, and the impact AR is going to have on consumer feedback data, what did come out didn’t disappoint.


Health & Beauty 2019: Educate, Play, Share

Health and beauty shopping experiences are becoming more social, inclusive and experiential, with sustainability and personalisation gaining even more momentum, finds Retail Focus.

With an army of beauty bloggers and vloggers, the world of makeup and styling has exploded and is showing no signs of slowing down. Instagram-savvy Millenials are in search of the perfect selfie and tripping over each other to buy makeup, lotions and potions used by the likes of the Kardashians. They also seem to trust YouTube sensations over the large corporations when it comes to advice.


In & Around: Cambridge

Steeped in history, the city of Cambridge has had an injection of cash to redevelop its retail offering.

Home to the prestigious University of Cambridge dating back to 1209, and a whole host of archeological sites, Cambridge is a compact city with a vast choice of stores. From the hustle and bustle of the city’s seven-days-a-week market in Market Square and the Saturday All Saint’s Garden Art and Craft market, to an abundance of boutiques and independent shops as well as high street brands, designer labels and shopping centres. Cambridge has it all.


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Out & About

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Karl McKeever

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Exclusive Q&A


Stephen Briars,
Creative Director,
The Conran Shop


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