Ian Johnston, founder and creative director at Quinine, discusses the benefits of virtual reality – the latest weapon in the retail designer’s armoury.
The best retail designers are not only great ideas people, they’re also highly skilled at explaining and selling in their concepts. Charisma and eloquence count in these early stages, convincing the client to part with their precious budget is a tall order at the best of times. However, since the earliest days, designers have always needed a little help in showing what’s in their heads to prospective patrons — like the exquisite wooden models created for the Duomo in Florence by architect Filippo Brunelleschi in the 15th century.
Mike Roberts, chief creative officer at retail brand consultancy Green Room, explores how our senses and emotions affect our buying behaviour.
Think we don’t buy things when we’re emotional? We do it all the time. Think of the last time you walked into a retail store; can you recall your emotions and feelings? Chances are that one of them would have been hope – but how long did that feeling last? Because in general, we have high expectations and a low stress threshold when we’re on a purchasing mission.
Talking Shop: Howard Sullivan, co-founder and creative director at experience design agency YourStudio, headed to Chicago last month to discover what's new at GlobalShop. Here he shares his insights from the keynote speakers.
There’s probably no less relevant time to be talking shop than right now. With speculation as to how the retail landscape shapes up for the future, one thing we do know is that accelerating the pace of change is essential for retailers. So, I was all ears going to this year’s Shoptalk and GlobalShop summits in Vegas and Chicago. Here I reveal the top pearls of wisdom from the keynotes.
From retail apocalypse to retail rebirth
Tom Philipson, managing director and co-founder of experience design agency, YourStudio, shares his highlights from Shoptalk.
With retail changing at a rapid pace, and new and exciting digital native brands coming offline into bricks and mortar shops as never before, it was the perfect time for us to be at Shoptalk.