RDE 2017

With the third Retail Design Expo on the horizon, we take a look at what to expect from the event.

Returning to London Olympia next month, Retail Design Expo takes place alongside Retail Business Technology Expo (RBTE) and Retail Digital Signage Expo (RDSE) and provides innovation and inspiration in retail design, marketing, branding, visual merchandising, architecture and shopfitting.

In addition to 270-plus exhibitors – including newcomers George Thomas Joinery and Shopfit, Greenlite Group and Grounded – a free conference and workshop programme runs throughout the show, including more than 75 speakers exploring retail design, branding, shopper marketing and visual merchandising. These will be spread across two Retail Design & Branding Conferences, sponsored by Quinine; the Shopper Marketing Conference, in association in POPAI, and the VM Conference & Workshop area.

Topics will include a panel discussion on the Store of The Future; Shopper Marketing For Millenials, Gaining A 360 Understanding of Customer Feelings, Motivations and Emotions; and   Topshop's Creative Approach To Christmas.

Introduced in 2016, the Innovation Trail & Awards return this year. Sponsored by design group 20.20, a panel of experts will highlight a number of key products and award a winner at the show.

The Retail Design Student Awards are designed to celebrate, encourage and promote the future stars of retail design. All shortlisted work will be displayed at the the show and winners will be announced on the first day of the conference.

New for 2017 are the VM Christmas Awards and VM Christmas Market. The awards recognise the very best examples of Christmas 2016 visual merchandising. Shortlisted retailers include Hamleys, Harvey Nichols, Selfridges, Pringle of Scotland, M&S, Diptyque and Penhaligon's.

The VM Christmas Market will have its own designated area at the front of the show and feature suppliers of Christmas decorations, props, furnishings, fabrics, garlands, trees, lighting and exterior decorations, both off the shelf and made to order. The conference programme will also feature sessions specifically about how to make the most of Christmas displays.

Some of the UK's leading design consultancies and architects will congregate in the Designer Pavilion, which is located at the heart of the show. Firms will include Household, Edge and Quadrant Design.

For more information and to register for RDE 2017, visit www.retaildesignexpo.com


Show features

VM Christmas Market
Meet suppliers of Christmas decorations, props, furnishings, fabrics, garlands, greenery, trees, lighting, exterior decorations, both off the shelf and made to order.

VM Christmas Awards
The newly launched VM Christmas Awards are intended to recognise excellence in Christmas VM displays, whether in windows or in-store. All shortlisted entries will be displayed at Retail Design Expo 2017 and the winners will be announced at a lunchtime ceremony on Tuesday 9 May.

Designer Pavilion
This is where retail design consultancies and architects come together. The Designer Pavilion hosts companies in the centre of the floor, with many other leading designers exhibiting elsewhere in the hall.

The Designer Coffee Shop sponsored by Office Twelve
The Designer Coffee Shop is located on the exhibition floor and is the perfect place to relax with friends, colleagues, clients and suppliers.

The Retail Design and VM Visitor Lounge sponsored by Kesslers
The Visitor Lounge is situated on the 1st Floor Gallery area of Retail Design Expo and is exclusively for retailers, brands, visual merchandisers, architects and shopfitters. A great place to relax and meet up with colleagues and contacts and take advantage of the free wi-fi.

The Champagne Bar and Big Party sponsored by SMP Group
Courtesy of SMP Group, meet up with new and existing contacts over drinks. The Big Party starts at 4.30pm on Monday 8 May and includes complimentary bubbly.

Innovation Trail & Awards sponsored by 20.20
Your opportunity to experience RDE's very best solutions, products and services that are shaping the way that the retail industry will evolve – all in a dedicated area of the show.

Retail Design Student Awards sponsored by ITAB
This ever popular scheme is designed to celebrate, encourage and promote the future stars of retail design. For 2017, students are competing for internships at leading retailers and design consultancies including Adidas, Majestic Wine, Pret a Manger, MWorldwide, 20.20, FITCH, Start JG, Graven Images and Innovare Design. All shortlisted work will be displayed at the show and the winners will be announced on the first day of the conference.

Trends Experts
Trend expert Stylus is on hand to provide design and marketing insights for businesses looking for inspiration, cutting-edge innovation and best-practice case studies.

The Callow Lighting Workshop
Adam Hamilton-Fletcher, senior partner at leading lighting company Callow, will be running cutting-edge workshops in the Henley Suite just off the Olympia Grand Gallery. The free workshops take place at 11am on both 8-9 May and run for 45 minutes.


Seminar highlights

Monday 8 May

10.20-10.50    Keynote: The Future of Physical Stores (Theatre 1)
Tom Nathan, general manager, Brent Cross Shopping Centre

11.05-11.35    Designing Tomorrow's Next Retail Experience (Theatre 2)
Charles Kessler, director, Kesslers

11.50-12.25    Panel discussion: The Store of the Future (Theatre 2)
Moderator: Katie Baron, head of retail, Stylus; Jon Tollit, principal, Gensler; Andy Turnbull, creative director, The Honest Brand; Rchard Ash, ceo & founder, Green Room Design

14.45-15.15    Shopper Marketing for Millenials – Challenges and Opportunities (Shopper Marketing Conference in association with POPAI))
Victoria Buchanon, trends analyst, Future Laboratory

14.55-15.40     Panel discussion: How Can Shopfitters Best Work With Designers? (Theatre 2)
Moderator: Jon Tollit, principal, Gensler; Simon Clarke, director, Lumsden Design; Richard Lennox, manaing director, ITAB; Hakan Aydin, manager of architecture & shopfitting, Tom Tailor (Germany)

15.55-16.25     Launching A New Costa Coffee Store Design (Theatre 1)
Deb Caldow, head of innovation, Costa Coffee; Michael Fern, director, Edge

Tuesday 9 May

10.30-11.00    Keynote: Gaining A 360 Understanding of Customer Feelings, Motivations and Emotions (Shopper Marketing Conference in association with POPAI))
Gawain Morrison, ceo & co-founder, Sensum

11.15-11.45    Innovation in VM ((VM Conference & Workshop)
Mark Stevens, director of creative, Debenhams

12.15-13.00    Panel discussion: Sustainable Retail Design (Theatre 1)
Moderator: Ed Suttie, director research, BRE; Catarina Mindby, sustainability manager, H&M; Richard Quartermaine, environmental manager, Hammerson; Iain Trent, engineering director, Land Securities (Westgate Oxford); Alan Pegram, president, SDEA

14.45-15.15     Topshop's Creative Approach To Christmas – A 13 Months A Year Live Project (VM Conference & Workshop)
Sian Roberts, head of creative visual, Topshop

15.15-16.00    Panel discussion: Future of Retail Design (Theatre 2)
Moderator: TBC; Martin Illingworth, director of store development, Harrods; Alan Taylor, head of retail design, B&Q; Ian Johnston, founder, Quinine Design

16.00-16.30    How Automobile Are Using Retail Space – World's First Seat Store (Theatre 1)
Richard Adams, head of property & corporate identity, SEAT; Mike Roberts, chief creative officer, GreenRoom

When and where
Olympia London
Monday 8 May 2017        9.30am-5pm
Tuesday 9 May 2017        9.30am-5pm









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