Close to Oxford Street and Regent Street in London's West End, independent boutiques sit alongside major international flagships and concept stores in Carnaby.
Famous for its history as the centre of the Swinging Sixties in London, Carnaby has reinvented itself throughout the decades, with both Mods and Punks calling the area home. Today, Carnaby is made up of 13 streets comprising more than 100 shops with 60 places to eat and drink.
With Carnaby Street the spine, adjoining streets reveal hidden treasures such as Peckham Rye, Shinola and Baracuta. Kingly Court is a gourmet’s paradise, offering cheap eats to al la carte dining.
Property investment company Shaftsbury has a portfolio of 101 shops in the area, covering 16,815 sq m, and 53 restaurants over 9,569 sq m. The company continues to invest in Carnaby through a long-term, innovative management strategy which has made it the desired international shopping and dining destination it is today.
'Carnaby is known as the go-to place for global fashion brands, unique independent stores and world first emerging concepts that offer a unique consumer experience for both Londoners and tourists alike,' says Samantha Bain-Mollison, group retail strategy & leasing executive, Shaftesbury.
G-SHOCK will return to Carnaby Street in June after a seven year absence
The area is welcoming a number of new retailer concepts including fitness brand Sweaty Betty, which will open its first European flagship at 1 Carnaby Street, and watch retailer G-SHOCK that will return to the street in June after a seven year absence. UK fashion brand The Ragged Priest will open its first store this month on Ganton Street. They will join recent additions Urban Decay, G.H. Bass and Estée Edit who have all chosen Carnaby for their first global or UK flagship store. Existing stores, The North Face and PUMA have recently unveiled fresh store concepts.
Each season, the area hosts special events from Carnaby Street Eat to London Fashion Week, plus Style Nights by GQ, and as Carnaby Street is pedestrianised, it's the ideal space for events like these. 'All of our consumer events are a great opportunity to support Carnaby tenants and allow the public to gain access to exciting, free activities which cannot be experienced anywhere else.These events are carefully assembled to celebrate all things Carnaby; unique fashion, food, beauty, lifestyle and music with exclusive offers, discounts and free experiences both in store and on streets,' says Bain-Mollison.
Today, the area is now the epicentre for culture and lifestyle in London’s West End and even boasts its own walking tour app, Carnaby Echoes, tracing the vibrant music history.
The streets of Carnaby
Upper John Street
Upper James Street
Great Poultney Street