Preview: Sign & Digital

Sign & Digital returns to the NEC in April with new interactive features, seminars and live demonstrations.

The world of sign making, display solutions and digital printing will return to Birmingham's NEC on 24-26 April for Sign & Digital, with the theme of 'Creativity Brought to Life'. The event will include new interactive features, a free-to-attend seminar programme and practical live demonstrations showcasing the latest technologies, products and services.


Visitors will have the opportunity to gain industry insight from experts as well as an inspirational list of speakers headed up by guest speaker and celebrity retail consultant, Mary Portas. She will take centre stage during the show's opening day on Tuesday 24 April with a live interview and audience Q&A session, where Portas will share her expert insight and offer visitors business advice.

'I’m always excited to discover new emerging techniques from retail, sign and display industries which will be a big part of Sign and Digital UK. The merging of digital and traditional manufacturing techniques is now more important than ever before, and I hope to open a discussion about how these trends will impact SMEs in the modern retail landscape at April’s event,' says Portas. 'With my Sign & Digital UK audience, I will aim to cultivate a new confidence in diversification. I look forward to rallying with business leaders from these adapting sectors and offering advice among small business owners who are looking to explore ways of getting ahead of their competitors.'


A series of new practical sessions, Sign & Digital Explains, are set to shake up the workshop schedule this year by exploring a range of topics including Textiles & Textile Printing and Dye Sublimation, Giftware and Promotional Items.

There will be two sessions on Wall Décor, which will see experts discussing the practical applications for interior decoration and wall graphics. The session will introduce delegates to best practices when working with a client: from brief to design, production, and installation.

From the basics of vinyl applications, to learning more about vehicle livery, this year’s Signmaker’s Worshop will see the industry's most in-demand skills and techniques being put into action by expert signmaker Paul Hughes in the Sign Trade Services Pavilion.


For visitors looking to get up to date with the latest software developments, the Adobe, CADLink and Corel Theatres will return in 2018 to provide a whole timetable of daily sessions focused on the latest software education tools.

Big name brands already confirmed to exhibit include Antalis, Spandex, Ultima Displays, CMYUK, Epson, Very Displays, Roland DG and more. PureImage, Aeoon Technologies and Impuls Apparatebau are among the first-time exhibitors.

2018 is set to be the show’s most interactive year yet. A creativity-fuelled three days will see 16 seminars focus on a range of topics, from lighting to décor.


For the first time in the show’s history, a series of new practical, interactive sessions, panel debates and keynote talks will take place in the show’s TV studio - Sign & Digital Live – and will be available for viewing on the SDUK website. 'Following in-depth visitor research, this year’s show will feature even more practical and interactive features in order to help our visitors discover potential new revenue streams and access expert advice. The Sign & Digital Live TV studio will add both a fun element to the show and be a new hub for business ideas,' says Jane Lewis, marketing manager at SDUK.

Sign & Digital UK has also teamed up with industry specialists to bring visitors a series of live demonstration workshops. Led by experts from Antalis, Spandex and Hybrid services, the live demos will give visitors a practical insight into what can be achieved using newly developed technologies and products.


'The 185-plus leading suppliers at the show, who cover everything from wall décor and textiles through to soft signage and display systems, will offer expert advice as well as some exclusive show offers. If you are looking for ways to stand out from the competition, then make sure you take the time to visit Sign & Digital UK 2018,' says event director, Rudi Blackett.

To pre-register for tickets, or to view the full list of exhibitors and details of all show features and seminar speakers, visit

When and where

NEC, Birmingham
24-26 April 2018. 10:00-18:00 daily.
Twitter: Signanddigital #SDUK

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