Christmas TV adverts 2018

With retailers unveiling their Christmas windows daily, our televisions are also being taken over by all things festive. Cue a host of TV campaigns, from Aldi's Kevin the Carrot to Barbour's celebration of 40 years of Raymond Briggs' The Snowman. We will be adding to this daily so keep popping back to view this year's collection of TV adverts.


Greenwich 'Me' Time: The O2 welcomes ICON Outlet

The first phase of the ICON Outlet brings shopping to The O2 arena for the first time.

'Fashion and music go hand-in-hand and they always should,' said Lady Gaga, the quote of which is proudly displayed above the entrance to ICON Outlet at The O2 Greenwich that opened its doors in October. Developed by AEG and Crosstree Real Estate Partners, the 19,509 sq m premium urban outlet brings a shopping experience to the entertainment venue for the very first time.


Coal Drops Yard: The retail heart of King's Cross

London's newest and most anticipated shopping district opens with a striking design by Heatherwick Studio.

Coal Drops Yard, the highly anticipated, Heatherwick Studio-designed shopping and lifestyle development at the heart of King's Cross in London threw open its doors to the public in October. The vibrant new shopping district brings together more than 50 new and established brands, including Paul Smith, Joseph Cheaney, The Sports Edit and Miller Harris, in a reimagined set of historic buildings and arches that sit adjacent to Granary Square and Regent's Canal.


Leading Lights

Lighting helps visually connect the brand with consumers, while bringing the retail space to life like a piece of theatre, finds Retail Focus.

From interactive pavilions and multisensory installations to inspiring talks and new product launches, last month’s London Design Festival 2018 was teeming with creative and innovative lighting design. At the V&A — the hub of the festival — composer Arvo Pärt and Arup presented an installation entitled ‘Memory & Light’, inspired by Arvo Pärt’s famous words: ‘I could compare my music to white light, which contains all colours. Only a prism can divide the colours and make them appear; this prism could be the spirit of the listener’. Meanwhile, in Shoreditch, Universal Design Studio partnered with The Office Group and Speirs + Major to present ‘Framework For Exchange’, a two-storey temporary pavilion designed to stimulate interaction, collaboration and community through different forms of exchange.


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Nathan Hicks
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