The fourth edition of Paris Retail Week was a celebration of smart phygital.
More than 700 exhibitors and 436 speakers engaged with 34,804 visitors at this year's Paris Retail Week in September. The show brought together players in physical and online retailing, with a key emphasis on 'smart phygital'. Through exhibitor stands, conferences, keynotes and the Paris Retail Awards ceremony, retail professionals had the chance to share their experiences and discuss the trends in the constantly evolving retail sector.
Customers expect the same personalised experience across all channels, finds Retail Focus.
‘Major ecommerce retailers such as Amazon, Netflix and Spotify have all conditioned consumers to expect personalised recommendations, offers, shopping journeys and content,’ asserts Dave Stark, CEO of retail technology company, Conversity. ‘As a result, the pressure for brick-and-mortar retailers to offer in-store personalisation has never been more significant.’
Gord Ray, product marketing lead at Instagram, discusses how brands can adapt in-store visual merchandising principles for social media.
It’s no secret that social media has changed the way we shop, as well as how businesses market their products to customers. Getting this right in everything from shop window displays to store layouts is critical. But, with more than half of store purchases now influenced by digital channels, what does great visual merchandising look like on social media?
The future of outlet centres lies in a hybrid offer and more urban locations, finds Retail Focus.
Retail outlets are increasingly on the agenda of shoppers, landlords and investors, according to a report by Savills and Seven Dials Fund Management.