Gord Ray, product marketing lead at Instagram, discusses how brands can adapt in-store visual merchandising principles for social media.
It’s no secret that social media has changed the way we shop, as well as how businesses market their products to customers. Getting this right in everything from shop window displays to store layouts is critical. But, with more than half of store purchases now influenced by digital channels, what does great visual merchandising look like on social media?
The future of outlet centres lies in a hybrid offer and more urban locations, finds Retail Focus.
Retail outlets are increasingly on the agenda of shoppers, landlords and investors, according to a report by Savills and Seven Dials Fund Management.
Labelled the UK's hippest city, the seaside town of Brighton is a hive of retail activity.
Nestled on the south coast of England in East Sussex, Brighton attracts millions of visitors every year for its beaches, nightlife, music and art scene, and quirky shopping areas.
Siu-Lan Choi, creative director at Household, discusses using ‘slow retail’ ideas to drive bricks and mortar value.
The threats on physical retail stores have spurred drastic upgrades to the in-store experience – most often, cues taken from online operations and integrated into the physical realm. Smart tech on the shop floor and in back-end systems is smoothing out the customer experience to create a frictionless and efficient retail process from device, to store, to home.