Bread & Butter: High Fidelity

Leicestershire-based retail design studio Mynt jets to Airport Berlin Tempelhof for the 26th edition of Bread & Butter – the ‘tradeshow for selected brands’.
Think of a typical trade show, and what comes to mind? An indoor ice rink with beautiful models skating, surrounded by stuffed foxes and 200 white model penguins, all backed up by a mammoth six metre high TV screen? Or how about a lovingly re-created East-End boozer, complete with exposed brickwork, London Pride and hand pulled pints, darts, skittles and live bands?


Online meets offline

While traditional retailers continue to develop and improve their online operations, pure-play internet retailers increasingly move offline, bringing their products and services into the physical retail space, finds Retail Focus.
When internet retailing first took off in the 1990’s many believed it would spell the end of the high street. With lower overhead and start-up costs, and the ability to trade 24/7, it was thought pure-play retailers would gradually replace store-based businesses. In reality, however, the picture is quite different. Today, consumers often engage more than one channel in their decision making process and so the focus for a growing number of brands and retailers is firmly on creating a seamless and consistent multichannel experience.


Going mobile

Judging from the number of mobile POS announcements at Retail’s Big Show in January, the technology is destined to make waves in the industry this year.
Back in January, industry professionals from around the globe congregated at the Jacob K. Javits Convention Centre in New York City for the National Retail Federation’s 101st Annual Convention and Expo, also known as ‘Retail’s Big Show’. During the four-day event visitors meandered through the immense exhibition hall, networked with retailers, suppliers and colleagues, and attended seminars and panel discussions, all in search of the latest products, services and trends. Much of the show seemingly focused on mobile point of sale (POS), with companies keen to demonstrate how bricks-and-mortar retailers can now engage with customers and complete transactions at any point in store.


Multichannel: Connecting the dots

In the third Retail Focus Thinking Breakfast, industry luminaries gather to discuss the convergence of online and offline retail.
In today’s multichannel world, where consumers want - and expect – to be able to shop at a time and place that is convenient to them, it is more important than ever for retailers and brands to create a seamless and consistent cross-channel experience. That is, a joined-up journey across the various consumer touch points, from bricks-and-mortar stores and internet to catalogues and mobile phones. 


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Karl McKeever

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Nathan Hicks
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