Going mobile

Judging from the number of mobile POS announcements at Retail’s Big Show in January, the technology is destined to make waves in the industry this year.
Back in January, industry professionals from around the globe congregated at the Jacob K. Javits Convention Centre in New York City for the National Retail Federation’s 101st Annual Convention and Expo, also known as ‘Retail’s Big Show’. During the four-day event visitors meandered through the immense exhibition hall, networked with retailers, suppliers and colleagues, and attended seminars and panel discussions, all in search of the latest products, services and trends. Much of the show seemingly focused on mobile point of sale (POS), with companies keen to demonstrate how bricks-and-mortar retailers can now engage with customers and complete transactions at any point in store.


Multichannel: Connecting the dots

In the third Retail Focus Thinking Breakfast, industry luminaries gather to discuss the convergence of online and offline retail.
In today’s multichannel world, where consumers want - and expect – to be able to shop at a time and place that is convenient to them, it is more important than ever for retailers and brands to create a seamless and consistent cross-channel experience. That is, a joined-up journey across the various consumer touch points, from bricks-and-mortar stores and internet to catalogues and mobile phones. 


Touch and go

Interactive technology solutions have enormous potential in the shop window, but will only work if implemented thoughtfully and creatively, finds VM Focus.
To help launch its loyalty scheme in Canada, Starbucks installed interactive window displays in four stores, in Toronto and Vancouver. The coffee giant joins a growing list of retailers who are experimenting with interactive technology in an effort to attract and engage shoppers, and increase footfall in store.


Picture perfect

The use of graphics in retail can bring another dimension to in-store displays and window schemes, and provide a great avenue for promotion and advertising.
The VM & Display Awards back in October 2011 recognised the use of graphics in two separate categories, demonstrating the impact that thoughtful artwork and illustrations can have in retail. 


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Karl McKeever

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Stephen Briars,
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The Conran Shop


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