Paul Nathan, founder & creative director at Roar, explores how materials can evoke emotions in your customers.
With the rise of the internet, specifically giants such as Amazon, it is becoming harder to bring people into retail stores. With the struggles and even the going under of retailers such as Toys’R’Us and Mothercare only highlighting how difficult it is on the high street, stores now more than ever have to have an element of theatre or excitement to draw in the customers and to keep them entertained.
Charlotte Arnold, global creative manager at Karen Millen, takes in the sights and installations of Clerkenwell Design Week and shares her highlights.
Now in its ninth year, Clerkenwell Design Week is a key main stay in the design annual international calendar. In the heart of historic Clerkenwell design district, the three-day festival is an opportunity for established designers and agencies to open their studios and showcase their latest work and developments. This year’s feast of displays and installations did not disappoint.
Sasha Rozario, creative director & head of brand DNA at retail design and production agency Blacks Visual, shares her highlights from this year's Salone del Mobile.
Now in its 57th year, Salone del Mobile has recently wrapped up in Milan. The expo is an international reference point of inspiration both in the world of furniture and design, with a reputation as a creative melting pot for the launch of innovative and iconic designs from global designers where all eyes are transfixed on the concept and product launches from both new and established designers.
Without innovation, could it be elimination for the high street? Asks Mark Burgess, business director of marketing agency smp.
Web, mobile, social, apps. The shopper journey that we knew has changed forever and so too have shoppers. Their omnichannel approach to shopping has blurred the lines between retail channels, so they expect the same seamless service and customer experience they enjoy online wherever they shop. As a result, wooing them back to a physical store is getting harder by the day.