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2018 saw the retail world make some huge shifts. Despite the threat of online takeover, brick and mortar stores were more popular than ever, social media profiles became huge ad campaigns, and everyone ordered subscription boxes for monthly surprise goodies. 2019 sees these trends being elevated and going above and beyond to create unique customer experiences. Here are some trends to look out for (to possibly utilize) in 2019.
Branded currency is nothing new. The retail sector has been using forms of internal currency for many years. What has changed is the trend towards a more integrated and mobile-friendly reward system. To stand out, retail stores have to create their own branded currency experiences, giving consumers extra value for money while encouraging customer loyalty and retention.
Retailers are looking for ways to add value to their brands and to relate to customers. To this end, lots of retailers are focusing on creating excellent retail experience for their customers, using in-store experience as the main tool to attract, engage and retain customers. In this rush to adopt the next big thing some retailers are failing to attract customers at the first point of contact, their shop windows.