High-Street retailers are advancing rapidly, offering self-service checkouts and scan-to-go technology. However, the advance of technology has left older shoppers feeling put off shopping as they can’t keep up with these technical trends that are forever changing the shopping the shopping experience.
There are franchises appearing all over, and in fairness, that’s the whole point of them! From fast-food restaurants to pubs, many people try their hand at a franchise as a route into the world of business.
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It’s no secret that with immense pressure from consumers, brands now have an increased duty of care towards their audience. A duty of care that will see them make more informed decisions around their marketing materials, to remain as inclusive as possible, and present themselves as the go-to brand for a diverse range of people using online and offline methods.