Bamford the custom watch company has just opened its first store targeted to male grooming opposite the Bank of England.
Enrico Galliani from Crawford & Gray Architects had the challenge of transforming the small historical building into an elegant store. He said, “We have been looking for some time for a shelving product which could offer full flexibility and integrated lighting. Pixalux answered perfectly to these requirements and their LED illuminated shelves integrate beautifully into our design.”
The brand image was a key part of the design and elegant bespoke black wooden cabinets where designed to make maximize the use of the space taking into account the high ceiling. As the majority of the products were black it was critical that the display was well light.
All shelves were illuminated on both sides, throwing light on to the products from above and below. The shelves are supported on adjustable brackets built into the side panels, which also serve to provide power to the shelves. This means that the shelves can be moved up and down without having to worry about electrical cables. To change the shelf you simply move the shelf supports to the new position and the power is automatically picked up when the shelf is placed onto the supports.
The store manager stated that this was the easiest display system she had worked with and loved how the products were well illuminated.
The final design is extremely elegant with black uprights recessed into the wooden panels, and the shelf supports can easily be repositioned.
In this case the architect specified a warm white 4000 kelvin colour temperature for the shelves with an attractive black profile edge which worked extremely well with the dark wood work.
Location of Store: Bamford Grooming Department – 33 Exchange, Theadneedle Street.
What makes Pixalux totally unique?
Pixalux is the world’s first structural LED light panel which is available double sided as well as single sided. The Pixalux is so strong that you could drive a car over the panel. The panels are structural which means they can be used instead of a glass shelf or MDF panel to display products. The Pixalux illuminated panels are 16mm thick and are totally bespoke. They are incredibly energy efficient and with a total even spread of light which is difficult to achieve with other systems. Pixalux is ideal for all types of POP, retail displays and shop interiors. Panels are available with a choice of colour temperature and can also be supplied with RGB/W which opens the doors for truly original designs.
Pixalux UK manufacture the panels in Leeds .
Award Winning Product
Pixalux has won several awards including the iKOU store which was totally fitted out with Pixalux in Sydney's Queen Victoria Building (QVB) has recently been named 2017 Store of the Year by the Retail Design Institute at their 47th Awards Gala & Fundraiser in New York City. It's a tremendous award for a breathtaking design by Pinto Tuncer.