Insight

Product Editorial: Barthelmess

Barthelmess take a holistic, fully integrated approach to the implementation of visual marketing concepts; an approach characterised by intensity of feeling, attention to detail and clear, unmistakable positioning.

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Product Editorial: bbrown - Glitter Jazz

UK display materials brand, bbrown is launching two new ranges this Spring. With metallic surfaces and finishes in high demand, the Apollo range of metallic silk PVC comes in five colours with an antique metal effect providing a strong metallic sheen.

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What is supplementary design?

There is a new term gaining traction in the retail and hospitality sectors - 'Supplementary Design'. This is a design discipline that promises not to change the world but has the potential to change the bottom line for retailers, hoteliers, restaurateurs, even bankers.

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what is supplementary design?


There is a new term gaining traction in the retail and hospitality sectors - 'Supplementary Design'. This is a design discipline that promises not to change the world but has the potential to change the bottom line for retailers, hoteliers, restaurateurs, even bankers. 

Novograf coined the phrase, Supplementary Design, to describe our roll-out ready design service which enables you to revive or re-purpose an under-performing area, or develop a brand-responsible concept for something new you are thinking about adding to your estate - all within your existing brand guidelines.

We develop roll-out ready designs, from concept through to installation, that work economically and efficiently in your environment. Developed with cost-effective materials in mind, all of our designs are ‘ready to go’.

We don’t want to redesign your estate, far from it, we work with your design deck or guide to provide brand-responsible, targeted solutions to specific situations.

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Many Big Brands are already working closely with our Supplementary Design Department. They benefit because all of our designs are created under the discipline of Brand Realization which always asks, “is it effective, is it efficient, is it economical?”

We aim to deliver ‘bankable ambience' by saving you time and money when we realize your brand’s look & feel. Call us today on 01355 900100, or email us at  This email address is being protected from spambots. You need JavaScript enabled to view it.  and find out how you can get Novograf Supplementary Design working for you.

Source: Novograf.co.uk

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Features

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Out & About

  • Art Basel Miami 2018: Highlights +

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  • Out & About: Retail Design Expo 2018 +

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Insight

  • The Benefits of Mystery Shopping to Retailers +

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  • Recruitment - Senior Project Manager +

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  • Retail Trends for the Next Year +

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Exclusive Q&A

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Nathan Hicks
Head of Visual
T.M.Lewin
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