There are two key trends in retail we are seeing today; the decline of traditional bricks-and-mortar stores, and the increasing dominance of online behemoths such as Amazon and ebay. Whilst there is a buzz around the need to create online retail offerings, today, 90% of all transactions are still offline and today’s physical stores must now become destinations and adapt to survive. Technology has a very real role to play in this environment, and also can completely transform the customer experience.
Q&A with Florian Rotberg: DSS Chairman and invidis consulting’s Managing Director
Throughout the history of marketing and advertising, athletes have proven time and time again that they cannot only sell products but more importantly, connect consumers with companies in a way that leads to substantial brand development and overall business success.
The Retail Shopfitting & Display Summit is a unique event for retail professionals to meet with innovative and competitive suppliers to the industry. This two-day event takes place on 5th & 6th February at the Radisson Blu Hotel, London Stansted.