100% is a retail display installations specialist providing a range of services to deliver retail marketing campaigns throughout the UK & Europe.
Paolo Pedrazzoli of 3M explains how multitouch technology is improving the in-store customer experience
Despite the advances of e-commerce and m-commerce, one of the biggest challenges facing the retail industry remains how to best capture and retain customers’ attention in-store. The industry has been exploring the potential of in-store video and web technology POS and point-of-information for some time. Now, an increasing number of retailers are turning their attention to the potential that multitouch technology offers.