The first phase of ICON Outlet at The O2 in Greenwich has opened today (Thursday 18 October 2018), for two days of exclusive access via Priority for O2 customers. ICON Outlet will open to the public on Saturday 20 October. Developed by AEG and Crosstree Real Estate Partners, the 19,509 sq m premium urban outlet defines urban outlet malls, and brings a shopping experience to the entertainment venue for the very first time.
Department store chain Selfridges has unveiled its 2018 Christmas windows and in-store displays across all its stores, with the theme 'Selfridges Rocks Christmas'. The Oxford Street windows see the return of Father Christmas with a rock and roll twist.
Luxury and sustainable footwear brand, Allbirds has opened its debut European store in Covent Garden. Located at 121-123 Long Acre, the 148 sq m store has been designed in collaboration with Allbird’s in-house team and design agency XYZ. Inspired by London’s parks, the store offers a natural green environment, with use of greenery and natural materials such as moss throughout. An interactive wall, unique to the London store, displays laces encased in recycled plastic bottles, representing the brand’s eco-friendly products.
The Body Shop is launching The Enchanted Forest, a sensorial journey designed to pamper, inspire and inform. Customers can indulge themselves with makeovers, massages and treats, and explore The Body Shop’s new Christmas collection. Located at 106 Commercial Street in Shoreditch, visitors to the pop-up will also have the chance to meet the brand's campaign partner, The Woodland Trust and discover how, together with World Land Trust, The Body Shop is working to 'Re-Wild the World' this Christmas.
An Amazon Fashion pop-up will open its doors on Tuesday 23 October until Saturday 27 October at 35 Baker Street in London. Showcasing a different curation of men’s and women’s fashion items and top brands every other day, Amazon Fashion will host an array of talent with activities throughout the week to excite and entertain visitors to the store.
WPP agency Geometry UK has unveiled an innovative retail environment branded The Flagship. Located in the company's Paddington office, the immersive space allows brands and retailers to prototype, test and trial technology that influences shopper behaviours and purchase decisions. Named to reflect the focal point of every retail portfolio, The Flagship focuses on crafting seamless digital/physical shopper experiences fit for the new retail landscape, currently being shaped by the likes of digital-first companies such as Amazon.