'The Collection by Muse' is a new incubator store that has opened at the recently opened Muse shopping centre in Metz, France. Its flexible design and centralised POS system allow it to host brands on a temporary basis. Brands range from established names to young designers and emerging labels from all around the world, and are as diverse as fashion, accessories, beauty, home, objects and technology companies. The current tenant is upcoming French fashion label, French Mode.
Westfield Stratford has welcomed a new Zara click-and-collect store. Open until May, the temporary concept store has been launched while the brand's flagship at the shopping centre is being refurbished and extended. The flagship store will double in size to 4,500 sq m when it reopens in May, and will feature a radical new store concept with technology at its heart, designed to transform the customer shopping experience.
Clothing brand Elizabeth and James has brought its EANDJ VINTAGE designer-curated vintage concept overseas for the first time. The brand has opened a pop-up at Selfridges on Oxford Street, offering hand-selected items by owners and designers, Ashley Olsen and Mary-Kate Olsen. These are available to purchase and merchandised alongside the Elizabeth and James Resort and Spring 2018 ready-to-wear collection.
Dating app service Match has opened a fun pop-up experience in Exmouth Market, London in the lead up to Valentine's Day. Organised in collaboration with Appear Here, the 'Eau.M.G.' pop-up offers visitors the chance to sniff six different bottle fragrances created from the scents of actual male Match members. The retail experience matches individuals based on their instinctive attraction to the different bottled scents.
Mercedes-Benz Vans has opened a pop-up store at intu Trafford Centre. This new venture is part of the vehicle manufacturer's aim to target the high proportion of affluent shoppers visiting the centre. Open until 18 March, the Mercedes-Benz Vans pop-up showcases the latest range of premium vans including the new X-Class – the first pick-up truck from a high-end car retailer.
River Island has opened the doors to its first standalone store dedicated to childrenswear, located at intu Braehead near Glasgow. The 278 sq m River Island Kids store is the first of a national rollout, and is one of the brand's strong performing regional stores. River Island's Kids & Mini collection for children up to 12 years old will be sold in the new store.