Global brand consultancy Interbrand has acquired London retail design consultancy HMKM. The move, which recognises the importance of brand experience in an increasingly digital and omnichannel retail environment, brings together two complementary companies prepared to meet the challenges of the current retail landscape.
'Retail brand experiences continue to evolve at a rapid pace,' comments Jez Frampton, global chief executive officer of Interbrand. 'While physical stores will remain an essential point of access for the brand, those retailers that strategically integrate digital touchpoints will have the potential to revolutionise the brand experience. HMKM’s expertise in delivering holistic retail concepts, combined with Interbrand’s creative and strategic thinking, will bring tremendous value to our clients, creating richer and more engaging experiences seamlessly across channels and environments.'
HMKM specialises in creating high-end, multidimensional retail environments for clients such as Selfridges, Galeries Lafayette, Nike, Breuninger and Bloomingdale’s. The integration of HMKM will allow it to benefit from Interbrand’s global presence as well as from the breadth and depth of its strategic and creative offerings and services.
'In this omnichannel era, it is vital for brands to continuously review their physical, virtual and emotional expressions in order to remain relevant to an increasingly sophisticated, intelligent and brand savvy consumer,' says Alison Cardy, managing director of HMKM. 'The combined creative expertise of HMKM and Interbrand makes for an exciting future for all of us and for existing and future clients.'