Wyevale unveils first format concept store

Wyevale has launched its first ever format concept store, Percy Thrower's. Style Tribe VM and Retail Design was asked to oversee the design of the new concept store and work alongside design agency Dalziel & Pow to keep the project on brand and in keeping with what Wyevale wanted.

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'I worked as part of the Wyevale Store Format Design team of four and together we delivered the brand new concept store Percy Thrower's,' explains Keri Sheehan of Style Tribe VM and Retail Design. Her team of freelancers visually merchandised all the produce and created all the displays on site. 'Feedback has been great as have sales on opening weekend and I think we have created a concept store of the future for garden and leisure destination centres. One that offers customers all of the knowledge and expertise that you would expect from a garden centre, with the added advantage of a home and lifestyle gifting shop that you would expect from a high street retailer.'

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This has been delivered and achieved though the design of the fixtures, the material finishes and the VM principles and displays that the team designed, implemented and executed in the home, cook, food, leisure and gifting departments in store.


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