FormRoom creates feature walls for Ted Baker Amsterdam

FormRoom has created three feature walls for Ted Baker's first store in Amsterdam.

Located on the Leidestraat, this flagship takes creative inspiration from Dutch artists and art movements throughout history.

The venue was dressed with an array of vintage items that FormRoom sourced from flea markets to create bespoke installations. The first wall displays a panel of painterly jigsaws of either Dutch or British landscapes or landmarks, forging ties to Ted Baker’s strong British heritage. The desired effect was that it was to appear disintegrating into individual pieces against the black wall behind.

Ted_Baker_Amsterdam_Press_FormRoom_1.jpg

The second is a comic book wall that injects the space with a quintessentially Ted sense of humour. FormRoom provided vintage girls’ comics and annuals for decoupage. Additional low relief panels provide an eye-catching backdrop to shelving and hanging units showcasing Ted products.

Ted_Baker_Amsterdam_FormRoom2.jpg

Inspired by the cycling culture of Amsterdam, FormRoom created a collection of stag head sculptures made from vintage bicycle saddles and handlebars. On the third wall, these sculptures were completed with stained birch plywood plaques and finished with handlebar tape in the store colours of orange and gold.

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1

Insight

  • An Insight into the Relationship Between Digital and Print +

    Read More
  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

Nathan_Hicks.jpg

Nathan Hicks
Head of Visual
T.M.Lewin
Read More...

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information