Crabtree & Evelyn opens botanist-inspired retail space

Crabtree & Evelyn has opened a new concept store in its King’s Road pop-up space in London, using it as a test space to develop new ideas ahead of future store openings. Inspired by the brand's English heritage with a contemporary twist, the concept has an inviting domestic feel and an enhanced focus on product storytelling and exploration.

Designed by Dalziel & Pow, the new store represents the 'Botanist's Home', with a welcoming and residential feel. 'The goal is to provide a retail experience that appeals to, and engages with, the contemporary lifestyle of the new target consumer,' says a spokesperson for Dalziel & Pow.


The temporary retail space features a fragrance garden and music to create a sensorial experience, inspired by nature. It also includes curated product stories and product testing counters to encourage customers to sample products.

'Crabtree & Evelyn’s aim is to create a place that evokes moments of exploration and discovery, increases time spent with the customer while showcasing artistic nature,' says the spokesperson. 'The new store concept represents a modern disposition that will attract both female and male consumers alike and encourage gifting as well as personal indulgence.'

Latest issue

  • 1


  • 1

Latest windows:

  • De Beers - Home for Christmas +

    Read More
  • The Body Shop - Play For Peace +

    Read More
  • Saks Fifth Avenue - Once Upon A Holiday +

    Read More
  • 1


  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A


Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information