Crabtree & Evelyn opens botanist-inspired retail space

Crabtree & Evelyn has opened a new concept store in its King’s Road pop-up space in London, using it as a test space to develop new ideas ahead of future store openings. Inspired by the brand's English heritage with a contemporary twist, the concept has an inviting domestic feel and an enhanced focus on product storytelling and exploration.

Designed by Dalziel & Pow, the new store represents the 'Botanist's Home', with a welcoming and residential feel. 'The goal is to provide a retail experience that appeals to, and engages with, the contemporary lifestyle of the new target consumer,' says a spokesperson for Dalziel & Pow.

Crabtree_Evelyn.jpg

The temporary retail space features a fragrance garden and music to create a sensorial experience, inspired by nature. It also includes curated product stories and product testing counters to encourage customers to sample products.

'Crabtree & Evelyn’s aim is to create a place that evokes moments of exploration and discovery, increases time spent with the customer while showcasing artistic nature,' says the spokesperson. 'The new store concept represents a modern disposition that will attract both female and male consumers alike and encourage gifting as well as personal indulgence.'

Projects

  • Project: Lily Nails, Beijing +

    Read More
  • Project: Selfridges Designer Studio +

    Read More
  • Project: Kate Spade New York, London +

    Read More
  • 1

Latest windows:

  • 1

Features

  • 1

Out & About

  • Out & About: Barthelmess Vision 2016 +

    Read More
  • Out & About: Clerkenwell Design Week 2016 +

    Read More
  • Out & About: Chelsea in Bloom 2016 +

    Read More
  • 1

Insight

  • Dynamo LED and Dixons Retail Create Oxford Street LED Extravaganza +

    Read More
  • 5 Things to Consider When Renovating Your Retail Store +

    Read More
  • PRS for Music launches competition for a fashion store to win a £5,000 Music Makeover +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Michelle-Jarrold_autumn.jpg
Michelle Jarrold,
Development Director,
Jarrold
Read More ...

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information