FaceGym to open first standalone store on King's Road

Facial specialist FaceGym will open its first standalone store in the UK on Wednesday 7 December, debuting its 'Open Beauty Lab' concept. Spread over two floors, the 133 sq m store on London's King's Road will offer customers cutting edge facial workouts as well as state of the art technology including lasers, ultrasound, radio frequency and CRYO therapy.

Designed by New York-based AvroKo, the Open Beauty Lab concept will put customers in control of decision making and product design. Assisted by trained beauty mixologists, the store features a designated bar offering a range of homegrown and exotic cold-pressed organic oils, to be custom blended with beauty boosters and antioxidants for each individual client.

Inge Theron, founder of FaceGym, has collaborated with natural skin expert Alexandra Soveral to deliver this fresh concept, and worked alongside New York-based design agency Avroko on the debut store.

Hannah Grievson, commercial property manager at the Sloane Stanley Estate, says: 'The King's Road continues to thrive, and FaceGym's debut UK store is a new and very exciting retailer to add to the line up. We are thrilled the brand has chosen this location as the home for their unique and creatice concept. Natural products are increasingly important to beauty fans and we know shoppers on the King's Road will love the bespoke and experience-led retail offering.'

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