Amazon Go store concept unveiled

Amazon has announced plans to introduce the Amazon Go store concept, using its Just Walk Out technology. Customers simply open the app on their smartphone and scan it as they enter the store, then begin shopping. No queues, no tills, just grab your shopping and leave.

This checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Amazon's Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, Amazon will charge your Amazon account and send you a receipt.

Amazon is trialling this store concept in Seattle in an approximate 167 sq m space. Amazon Go is currently open to Amazon employees in its Beta programme, and will open to the public in early 2017.



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