High tech artisan coffee outlet launches in London

The New Black is a fresh model of café that uses the most advanced technology in coffee making. The outlet breaks with the tradition of bulky espresso machines on high counters which separate the baristas from guests. Instead, stainless steel benches house Modbar and Alpha Dominche brewing systems, with the major hardware sunk into the bench and hidden out of sight to reveal sleek looking taps and brewing crucibles.

Located on Philpot Lane, The New Black concept was conceived after founder Phoa Kia Boon identified a space in the market for a premium brand offering ‘business class’ service. His team has meticulously designed every aspect of The New Black from the ground up, with state-of-the-art technology playing an instrumental part in the overall coffee experience.


The store has developed interactive apps for iPads in the outlet that feature the entire menu, biographies on every coffee, tea and food pairings, artisan in the collection, and Taste Wheels designed to help customers better understand the different flavour profiles of each coffee roast. All payment at the outlet is cashless.

'From the outset, we aimed to deliver a premium and bespoke coffee experience that meets the increasingly high standards of modern consumers. This meant being forward thinking and adopting the best technology in coffee-making to not only deliver a consistently perfect cup of coffee but an efficient and seamless customer experience,' says Kia Boon.

'The Modbar brewing systems are endlessly adaptable and programmable giving baristas the tools to be the best at what they do. We believe the technology we are using is second to none in the coffee world and it plays an instrumental role in helping us to deliver the business-class service we strive for.'



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