High tech artisan coffee outlet launches in London

The New Black is a fresh model of café that uses the most advanced technology in coffee making. The outlet breaks with the tradition of bulky espresso machines on high counters which separate the baristas from guests. Instead, stainless steel benches house Modbar and Alpha Dominche brewing systems, with the major hardware sunk into the bench and hidden out of sight to reveal sleek looking taps and brewing crucibles.

Located on Philpot Lane, The New Black concept was conceived after founder Phoa Kia Boon identified a space in the market for a premium brand offering ‘business class’ service. His team has meticulously designed every aspect of The New Black from the ground up, with state-of-the-art technology playing an instrumental part in the overall coffee experience.


The store has developed interactive apps for iPads in the outlet that feature the entire menu, biographies on every coffee, tea and food pairings, artisan in the collection, and Taste Wheels designed to help customers better understand the different flavour profiles of each coffee roast. All payment at the outlet is cashless.

'From the outset, we aimed to deliver a premium and bespoke coffee experience that meets the increasingly high standards of modern consumers. This meant being forward thinking and adopting the best technology in coffee-making to not only deliver a consistently perfect cup of coffee but an efficient and seamless customer experience,' says Kia Boon.

'The Modbar brewing systems are endlessly adaptable and programmable giving baristas the tools to be the best at what they do. We believe the technology we are using is second to none in the coffee world and it plays an instrumental role in helping us to deliver the business-class service we strive for.'



Latest issue

  • 1


  • 1

Latest windows:

  • The Body Shop - Play For Peace +

    Read More
  • Saks Fifth Avenue - Once Upon A Holiday +

    Read More
  • Osprey London - Cabinet of Curiosities +

    Read More
  • 1


  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A


Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information