Cosmetics brand Models Own will open its first flagship store outside London at Trinity Leeds. The Models Own Boxshop will be a beauty playground, stocking all 650 of the brand's own sought-after lines of products.
As part of its growing portfolio objectives, Models Own is expanding its in-mall commercialisation portfolio by signing a 10-year lease for a 154 sq m unit in Trinity Leeds.
The Boxshop, located on the Commercial Street section of Trinity Leeds between New Look and Next, centres around a user-friendly experience. Trinity Leeds' Boxshop will include the nation’s first ‘Play Table’ outside of London, a central area of the store for customers to experiment with products and styles, as well as watch live makeup tutorials.
'Models Own perfectly aligns with the vibrant tenant mix at Trinity Leeds. We have introduced over 65 new brands to the city centre and, as the only Models Own store outside of London, the decision to open in Trinity Leeds demonstrates the brands' enthusiasm and confidence in the Leeds market. Supporting Models Own’s early portfolio strategies reinforces our commitment to providing our customers with the most sought-after and progressive brand experiences,' says Rob Jewell, portfolio director at Land Securities.