ZARA Milan unveils striking entrance feature

The ZARA flagship store in Corso Vittorio Emanuele, Milan has unveiled a striking entrance feature, designed in collaboration with architect, Matteo Thun. The installation has been designed as a timeless, flexible tool for giving the different collections an attractive stage throughout the year.

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Before ZARA acquired the 4,000 sq m space and converted it into its flagship Milan store, the 1930s building was home to a theatre and later the Astra cinema for many years. The inviting double staircase entrance features marble, historical brass mosaics and a gold cupola presenting an impressive Murano chandelier on the ceiling, providing the scenery for the new installation.

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Thun's installation uses the history of the building and the culture of Milan, using the theme of theatre as the basis of the concept. The modular structure acts as a kind of Arc de Triomphe, inviting the customer to pass through into the main store. The mannequins (from Bonaveri) are the actors and visitors become the audience.

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The architect has created a visual connection with the original detailing of the layout in a contemporary way and given the clothes a contemporary platform by keeping the emotional atmosphere of the historic space.

Photopgraphy © Fabio Tempestini

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