Starbucks has announced plans to open its first Reserve Roastery in Europe. Set to open in late 2018, the Milan Reserve Roastery on Piazza Cordusio will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth globally.
Located at the historic Palazzo Delle Poste building on Piazza Cordusio, this one-of-a-kind 2,369 sq m retail space will feature the company’s premium, small-batch Reserve coffees served in a variety of brewing methods in a beautiful environment.
'It took us some time to find it, but once I walked through the former Post Office building, I knew that it would be the perfect location to honor the craft of coffee and pay respect to the uniquely Italian culture in which it will be served,' says Howard Schultz, Starbucks chairman and CEO. 'This store will be the culmination of a great dream of mine – 34 years in the making – to return to Milan with one of the most immersive, magical retail experiences in the world.'
At its recent Investor Day, Starbucks announced its ongoing investment in the premium Reserve brand, including opening 20-30 Roastery locations around the world, over time. This new location will be designed specifically for the Milanese customer, integrating the world-famous theatre of coffee in Italy and will offer freshly baked food on site from Italian artisan baker Rocco Princi, the exclusive food provider for all new global Roastery locations.
Following the Roastery opening, Italian licensee and business partner Percassi will open a small number of Starbucks stores in Milan for the balance of 2018. Each new store will be carefully designed and curated to respect the local community and unique Milanese context. Taking a respectful and measured approach to store openings is at the heart of the Starbucks strategy in Italy. Together with the Milan Roastery, Starbucks and Percassi will create job opportunities for around 350 partners (employees) in Italy.
Starbucks' debut of its first Roastery in Seattle in 2014 was the most successful store opening in the company’s history. Since then, the company has announced additional Roastery locations coming to Shanghai in 2017 and New York as well as Tokyo in 2018.
Pictured is the Seattle Reserve Roastery