Nike Town in London has been transformed into a fast paced football field for the launch of Hypervenom 3. Referencing terminology from the game, mannequins tear up the concrete floor and a 3D wall showcases the product in motion.
Poly sculpted balls burst through a metal football net in the core area where plinths hero the boot.
Upstairs lies the football trial zone where budding footballers are invited to try their chosen boot on, sit down on the Niketown bench and wait their turn to shoot with accuracy.
The scheme was designed in collaboration with Millington Associates.