Gap has opened its new UK concept store at Bluewater in Kent. Spanning 929 sq m, the store has been designed by the in-house team and is the first of a new breed of concept design to launch in the UK. It includes women's, men's, kids and baby, as well as GapFit and Gap Body alongside the brand's regular apparel and icons.
The store also contains Denim Addict, which allows Bluewater’s guests to personalise their denim with distressing, studs and patches. In addition, other products can be embroidered with names and initials as an extension of Gap’s customisation service.
The store is situated on lower Rose Gallery next to the forthcoming Missguided, which is set to launch this summer.
'Gap’s decision to open their new concept store for the UK at Bluewater reaffirms its position as Europe’s leading retail and leisure destination. Gap’s store, which brings a number of innovations to the guest experience, is part of our strategy to create a select series of statement stores at Bluewater, where the emphasis is on providing something unique,' says Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater.