London's King's Road welcomes new pop-ups

Two retailers have opened pop-ups on King's Road in London this month. Luxury handmade sleepwear brand Eight Hour Studio has opened at number 340 at The Concept Store, Sloane Stanley's permanent and dedicated space for pop-ups on the road. Down the road, Latin American fashion retailer Blaiz has popped up at number 227.

Eight Hour Studio has teamed up with fellow independent London brand Ille de Cocos to launch A Luxe Story, stocking a range of luxury and contemporary sleepwear, loungewear and beachwear designed using high quality organic cotton, each item made using a 1,000-year-old hand block printing technique.
From 29 March, Blaiz will be joining Eight Hour Studio to debut its fashion boutique and accompanying acai and juice bar for an exclusive period, until July 2017. Offering a unique range of South American inspired fashion, swimwear, accessories and jewellery, the 230 sq m boutique will also serve Brazilian inspired drinks for customers. The store design will be undertaken by a Greek interior design firm and capture the authentic South American feel with a rainforest theme.

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'Blaiz and Eight Hour Studio are brands synonymous with quality and beautiful designs making them an ideal match for King's Road shoppers. Blaiz already boasts a loyal fashion following from their online store, showroom and previous pop-ups, and will further add to the international feel of the area,' says Hannah Grievson, commercial property manager at Sloane Stanley.

'Eight Hour Studio embraces excellent craftsmanship and unique pieces, making it an exciting addition to the King's Road premium retail mix. The arrival of both brands demonstrate the Estate's commitment to supporting niche retailers who offer something a little bit special, and we look forward to hosting these exciting designers and entrepreneurs within our district and vibrant destination,' she continues.

This news follows a successful start to the year for the Sloane Stanley Estate and The Concept Store, which has welcomed successful pop-ups from a host of innovative retailers including Scandinavian childrenswear brand Four Fairies and a Prince and womenswear label Fofelles World.

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