Poorboy Boutique joins The Fruit Market in Hull

Independent vintage fashion brand Poorboy Boutique is taking a 92 sq m store in the Fruit Market, Hull. Opening later this month, the brand will be the first retailer to launch on Humber Street as part of the £80 million rejuvenation project led by Wykeland Beal as part of Hull's year as UK City of Culture in 2017.

'This is the perfect time for us to invest in the Fruit Market. It is a super cool area with its own unique identity.  Every building in Humber Street has its own history and story to tell – just like our clothes,' Riccardo Seaton, co-owner at Poorboy Boutique. 'These are really exciting times for the Fruit Market.  You can see the changes happening all around.  This is the cultural hub of Hull, it’s where tourists visit, where big events take place and people come to socialise. We hope this will be the stepping stone for us to expand to other cities around the country.'


Tom Watson, development surveyor at Wykeland Group, adds: 'We’re very much looking forward to Poorboy Boutique joining to enhance the Humber Street community. Poorboy Boutique will add to the list of local independent operators, including restaurants and creative businesses, that make the Fruit Market a great place to visit and enjoy, during the day and into the evening.

'We’re already seeing a significant increase in footfall to the area. People are hearing about the transformation of the Fruit Market and are coming here to see the changes for themselves – it is becoming a destination in its own right.'

Poorboy Boutique is expected to be the first of a number of retail lettings to be announced by Wykeland Beal in the near future, and joins other new ventures in the Fruit Market including high-quality restaurants Butler Whites, Ambiente Tapas and Tapasya @ Marina, plus artisan chocolatier, Cocoa Chocolatier and Patisserie and Humber Street Gallery.

The regeneration of the Fruit Market as Hull’s first 'urban village' includes new and refurbished commercial, retail and leisure space centred on Humber Street. The commercial units will be complemented by a development of 101 new mews-style homes around private courtyards, due to start construction by the summer.

In addition, work will begin this summer on four new three-storey buildings on the north side of Humber Street. The new buildings, which will complement and complete the street scene, will feature retail on the ground floors with apartments situated on the first and second floors.


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