The UK's first ever Electric Vehicle Experience Centre, in partnership with Chargemaster, will launch this spring in Milton Keynes, to educate and inspire shoppers about the true potential of electric vehicle ownership.
Experience agency TRO is reponsible for the design and production of the EV Experience Centre, which will feature a number of engaging technologies to enrich shoppers’ showroom experience.
'We are thrilled to be spearheading this innovative initiative in partnership with Chargemaster. The new store reflects the automotive industry landscape and the dramatic increase of consumer interest in electric cars – plug in power models are appealing not just to dedicated environmentalists but a much more mainstream audience. The project embodies several areas of TRO’s capabilities, melding our expertise in retail, automotive and digital spheres,' says Ben Taylor, retail director at TRO.
Chargemaster is responsible for the running and management of the store for its five-year duration. 'Being part of such a high profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going green has to offer,' says David Martell, Chargemaster CEO.
The EV Experience Centre is to be delivered as part of Milton Keynes’ £9 million ‘Go Ultra Low’ Cities programme, which encourages the uptake of low emission vehicles – with a target of 23 per cnt of all car sales being electric or plug-in by 2021.