PUMA unveils new look on Carnaby Street

Sportswear brand PUMA has unveiled a new look at its Carnaby Street store. The 'Forever Faster' design at the flagship store strengthens the company's presence in the capital. The refitted store offers a full range of commercial products from PUMA’s Performance and Sportstyle categories to special limited collections.


With the ongoing roll-out of the Forever Faster store layout, PUMA continues building on its mission: to be the fastest sports brand in the world. 


The general store design shows a clear gender and product category navigation with an emphasis on PUMA’s female consumers thanks to an appealing product presentation and visibility. With 270 sq m of sales area, the store space offers an enticing range of footwear styles.


Customers will also find Sportstyle and Performance apparel, as well as accessories for men and women. In addition, the store will boast the latest fashion trends set by PUMA’s brand ambassadors such as Rihanna, Cara Delevingne, The Weeknd and collaborations with designers such as Trapstar, Stamped and Daily Paper.


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