Quadrangle designs latest Samsung Experience Store in Canada

Samsung Electronics Canada has announced plans to open a two-level, 1,950 sq m experience store at CF Toronto Eaton Centre this summer. Designed by Quadrangle, the space will feature a fluid, contemporary design with a variety of innovative, hands-on experiences.

'Our new Samsung Experience Store at CF Toronto Eaton Centre is, simply, unlike anything we’ve ever launched before in Canada,' says Patricia Heath, vice president, retail excellence at Samsung Canada. 'From the moment our guests join us, they will experience the Samsung Galaxy Life connected ecosystem. The dynamic and innovative space will bring our guests closer to the Samsung brand and our latest innovation, enabling them to get closer to what they are passionate about and reach their full potential.'

The store will incorporate a fully functioning Samsung demo kitchen, interactive Samsung Gear VR and Gear360 zones, the full Samsung lineup of smartphones and tablets, a luxe TV experience zone and an onsite Samsung smart service with trained Galaxy consultants.

The launch will mark the sixth Samsung Experience Store in Canada since 2012.

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