Nike Town celebrates 30 years of Air Max

To celebrate 30 years of Air Max, Nike Town in London was transformed into an explosion of colour and bubbles for Air Max Day.

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Re-releases of this popular trainer were heroed in bubble plinths against large scale graphic backdrops.

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Floating tongue in cheek signage added typical Nike humour to an already fun scheme.

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Nike worked in collaboration with Millington Associates on the scheme and windows.

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