The White Company opens upsized store at Bluewater

Luxury lifestyle brand The White Company has upsized its store at Bluewater in Kent. The retailer has also doubled in presence to create a 546 sq m statement store on Bluewater's lower Guildhall. Adjacent to Hobbs, Russell & Bromley and the recently opened Michael Kors, the store has been designed by an in-house team and evolves The White Company’s classic look, with the emphasis on creating a calm and inviting retail experience.

The new statement store combines the brand’s complete range of exclusive lifestyle products, from women’s fashion and accessories to homewares, beauty products and The Little White Company’s childrenswear.

Bluewater_White_Company_interior_2.jpg

'This newly opened White Company store is a great addition to Bluewater. The upsizing of the site to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range. Together with other exciting retailers joining the scheme, including Missguided which opens in the summer, Bluewater continues to offer an industry leading retail line-up,' says Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater.

Bluewater_White_Company_interior_3.jpg

Sarah King, director of Property at The White Company, adds: 'We are delighted to open the doors of our new statement store at Bluewater, a site that has been a longstanding top performing location for us. The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.'

This summer, Missguided is making its first move outside London at Bluewater, with the launch of a 1,486 sq m statement store on the lower Rose Gallery.

Save

Save

Save

Save

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • Harrods x Dior - J'adore Snow +

    Read More
  • Fenwick of Bond Street x Swarovski – A Baroque Fantasy +

    Read More
  • Lululemon - Breathe it all in +

    Read More
  • 1

Features

  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Dr-Dorothy-Maxwell-sml.jpg

Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser
Read More ..

 

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information