Luxury car manufacturer Porsche has opened a 280 sq m pop-up on Liverpool ONE's Peter's Lane. With no sales process on site, the Porsche Life concept is designed to be an urban meeting point for Porsche enthusiasts and a chance for people to experience the brand first hand.
Sitting alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, Porsche Life features a living room, kitchen, lounge and home office, with each space designed to demonstrate how visitors’ lives with Porsche could look.
The pop-up also includes gesture control screens and an exploration of the ‘Sound of Porsche’, as well as various opportunities to experience the unique character of the company and its cars. In addition, the store provides visitors with insights into the iconic 911 coupe, the racing heart of Porsche through the 919 Hybrid LMP1 race car, and hints at the company’s future with the Mission E car, the first all-electrically powered four-seat Porsche.
The store is open until 4 June 2017.