Porsche Life pop-up opens at Liverpool ONE

Luxury car manufacturer Porsche has opened a 280 sq m pop-up on Liverpool ONE's Peter's Lane. With no sales process on site, the Porsche Life concept is designed to be an urban meeting point for Porsche enthusiasts and a chance for people to experience the brand first hand.

Sitting alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, Porsche Life features a living room, kitchen, lounge and home office, with each space designed to demonstrate how visitors’ lives with Porsche could look.

The pop-up also includes gesture control screens and an exploration of the ‘Sound of Porsche’, as well as various opportunities to experience the unique character of the company and its cars. In addition, the store provides visitors with insights into the iconic 911 coupe, the racing heart of Porsche through the 919 Hybrid LMP1 race car, and hints at the company’s future with the Mission E car, the first all-electrically powered four-seat Porsche.

The store is open until 4 June 2017.

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • Harrods x Dior - J'adore Snow +

    Read More
  • Fenwick of Bond Street x Swarovski – A Baroque Fantasy +

    Read More
  • Lululemon - Breathe it all in +

    Read More
  • 1

Features

  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Dr-Dorothy-Maxwell-sml.jpg

Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser
Read More ..

 

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information