Global lifestyle and fashion brand, GUESS has opened a 464 sq m flagship store at Liverpool ONE. The new store is the brand's largest in the country outside of London. Created by GUESS’s internal design team, the new store is spread over two floors and features a clean white interior with high-tech lighting and contrasting materials in line with the retailer's recently updated branding and layout plans.
Total looks designed by GUESS are laid out by theme to enhance the customer’s shopping experience, whilst the brand’s acclaimed accessories collections are displayed in the centre of the store to maximise visibility and accessibility.
'Paradise Street continues to thrive as a destination for international brands, with GUESS the latest in a series to open in this standout location. The brand has created a great store, bringing the best of London to Liverpool,' says Miles Dunnett, director portfolio, Grosvenor Europe.
GUESS is the latest international brand to launch on Paradise Street, following Jack Wolfskin, Lindt, Smiggle and Urban Decay, who have all opened regional flagships there in the last 12 months.