Food chain Pret A Manger has unveiled a new store on Great Eastern Street in Shoreditch, London. Veggie Pret is vibrant, spacious and the ideal environment to officially launch the company's vegetarian offer after testing the market last year.
Your Studio worked with Pret's creative team to create a new design palette for its veggie concept, building on design features from the brand's concept store in Victoria, London.
The building's facade has been painted in classic tones of grey, which pick out the architectural details and give a more sophisticated restaurant feel to the approach, with more seating in the window space. With a stronger street presence, the store has more kerb appeal to stand out on Great Eastern Street.
The ground floor is bright and green with layouts and flow optimised to serve more customers in a short amount of time as well as having comfortable seating in the perimeter for customers with more time. The downstairs area has large sharing tables, green banquette seating and corner booths. This combination of seating throughout the space is new to Pret sites.
The retailer's new graphic direction includes white handwriting type applied to wood chevron panels. The new lighting concept allows the interiors to adapt to the weather outside, therefore can become brighter inside on a dark winter day. The lighting is integral to the store design as it respects and upholds Pret's commitment to providing fresh coffee and natural food products, which is at the heart of its offer.