Nike celebrates VaporMax with mechanical installation

The VaporMax is Nike's most technologically advanced shoe to date, and has been celebrated at Nike Town with a mechanical model of the revolutionary sole, demonstrating its flexible, light-as-air qualities. One rigging specialist, three lorry loads of kit, four weeks of build, a five metre-wide base, eight strong crew and 12 hours of install later and the installation is unveiled.

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Building on the 30-year legacy of Nike Air Max, the retailer worked alongside Millington Associates, using new technology to reinforce brand identity and turn the scheme into reality.

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