Innovative sound company Devialet has launched an 'immersive room' store in the heart of London's St Pancras station. The launch is an important step in the company's ambitious UK retail plans for 2017, which will see a number of further launches taking place over the coming months.
The St Pancras store opening is the latest addition to Devialet's growing retail network, which includes worldwide Apple Stores and more than 20 standalone Devialet stores. In the UK, the brand has a presence in Harrods, Westfield and Apple, as well as an exclusive network of 25 audio resellers.
'St Pancras is the place where London and Paris meet, making it the perfect location for our new UK store. With a rapidly growing presence in the UK and globally, we are delighted to be opening at one of London's most iconic and busiest stations, offering the public a new retail experience,' says Victor d'Allancé, general manager of Devialet UK & Ireland, whose head office is located in Paris.
The 15 sq m immersive room at St Pancras will offer the full Phantom wireless speaker range and promises to take the listening experience to a radically new emotional level. The futuristic space is visually striking and in keeping with Devialet's own visual rand identity, while remaining faithful to the train station's iconic aesthetic and history.