Mall of Switzerland introduces pop-up spaces

Set to open on 8 November 2017, the Mall of Switzerland is offering pop-up spaces for innovative retail concepts. These high quality, ready-made, temporary pop-up stores are available to established companies, online sellers and also start-ups. The Mall of Switzerland integrated pop-up stores into its overall concept in the design phase.

'We have both local and national retail companies with a strong Swiss-based approach in focus, as well as well-known international brands, which want to be part of the Mall of Switzerland from the outset and want to try out the new location. At the same time, the format is also highly fit for purpose, for example, for temporarily extending a roadshow in the Mall and picking up a large and shopping-conscious clientele here,' says Nikolas Löhr, FREO Switzerland AG, responsible for project marketing.

Once completed, the 65,000 sq m Mall of Switzerland will be the second largest shopping and leisure centre in Switzerland. Connected via a train station and bus stop, with direct access from the motorway to the car park and a large bicycle parking area, the Mall is set to be one of the most accessible and forward thinking shopping centre developments in the country. This innovative concept brings together approximately 150 shops and gastronomic establishments with leisure and sports facilities, children’s area and extensive services.

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