Selfridges department store in London has won the award for World's Best Department Store Campaign at the World Department Store Forum in Toronto earlier this month. The retailer was given the award by the Intercontinental Group of Department Stores for its EveryBODY campaign, a multi-faceted campaign that marked the opening of the Body Studio at Selfridges London.
The Body Studio opened in April 2016 and is the largest retail space ever opened by Selfridges at 3,437 sq m, offering more than 150 brands and more than 30,000 different styles edited together to revolutionise the way women shop for bodywear.
EveryBODY, launched alongside the space opening, celebrated the beauty and strength of the body and promoted the discussion of the hottest topics within the ever growing mind and body wellness conversation. 'A healthy mind in a healthy body' approach underpinned the agenda at the core of the EveryBODY campaign programme and included the transformation of Selfridges' dedicated 325 sq m special events space, the Ultralounge, into a workout studio.
'We are very proud of our EveryBODY campaign and how well it has been received and resonated both in the UK and internationally. Winning this award is extra special, as it has been given by our peers within the industry and recognises at Selfridges everybody is welcome,' says Anne Pitcher, managing director of Selfridges.