Doughnut specialist Krispy Kreme has partnered with confectionery giant Hershey's Cookies 'n' Creme to launch a new range of American inspired Cookies 'n' Creme doughnuts, and is promoting the new line with a giant Las Vegas style slot machine at intu's prime regional shopping centres.
Tomorrow (Tuesday 13 June), customers at intu Braehead will be in with the chance of winning a range of prizes including Hershey's Cookies 'n' Creme doughnuts, Krispy Kreme dozens, Hershey's Cookies 'n' Creme bars, and milkshake vouchers. One lucky customer at each location is guaranteed a Krispy Kreme Gold Card, entitling them to a year's supply of doughnuts.
Krispy Kreme has already toured intu Chapelfield, The Mall at Cribbs Causeway and intu Metrocentre. The Krispy Kreme Slot Machine will also be at Manchester Arndale, owned jointly by intu and M&G Real Estate, on 28 June.
'We've been working with our PR agency, DeVries-SLAM, and our creative production partner Make it Real, to reach a broad audience with our latest promotion; driving brand engagement and ultimately sales. intu provides the ideal locations for us to achieve our objectives and the perfect platform for us to launch our limited edition doughnuts,' says Alison Reeves, marketing manager at Krispy Kreme UK.
'We're excited to launch Krispy Kreme's limited edition doughnuts at our shopping centres. Our dedicated in-house teams work closely with brands to deliver compelling experiences that bring a smile to the faces of our customers and help brands reach new and engaged audiences,' says Shirley Wilcock, general manager of experiential and commercialisation at intu.