Design agency je+1 has been working with up and coming menswear fashion retailer Too Hot to develop the brand as it takes its first steps from its current online-only presence into physical bricks and mortar retailing. With design concept proposals for a potential new retail unit, je+1 has also designed a pop-up Too Hot store at Harvey Nichols in London.
The retailer wanted the scheme to reflect the urban nature of the company with a digital element to showcase the fashion-inspired film used by the brand online. The pop-up also needed to be demountable for future opportunities.
The Knightsbridge pop-up will be in place until 3 August 2017.