Online fashion platform, Atty London and influencer consultancy, Genies List have co-curated a summer concept store on London's King's Road. Open until 31 July 2017, the 230 sq m store stocks a range of summer essentials including swimwear, baskets, jewellery, shoes and ready-to-wear, from a carefully curated mix of brands and upcoming designers such as Atty London, All Things Mochi, Octavia Hix, Sixty Ninety, NINI Molnar, I+I Jewellery, Joyis London and more.
A programme of in-store events including late-night shopping days, bloggers breakfast and free weekly yoga class are also on offer. The interior design of the store was carried out by an in-house team.
'We are delighted to welcome this innovative and exciting collaboration between Atty London and Genies List which will deliver a unique mix of designers to King’s Road. We are always delighted to attract retailers with a distinctive experiential offer which we feel is a vital component to creating a compelling retail and leisure destination,' says Hannah Grievson, commercial property manager at Sloane Stanley.
'Securing prime space on a parade that attract a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store. We were impressed by the Estate’s portfolio of fashion and lifestyle brands and focus on attracting premium and distinctive designers that offer shoppers something special. We are therefore delighted to be joining the Chelsea retail community and interacting with both new and loyal customers,' adds Alexandra Pope, founder of Atty London.