EE announces new store formats and partnership with Sainsbury's

Mobile operator EE has announced major expansion plans of its retail footprint in the UK, including a partnership with Sainsbury's, which will include 100 more EE stores by the end of 2019. The expansion will see EE extending its partnership with Sainsbury’s to create 400 customer service roles in Sainsbury’s and Argos stores across the UK.

The move will see EE’s retail presence reach 700 stores and forms part of an ambition to provide 95 per cent of the population with access to an EE store within a 20 minutes drive.

EE is also launching a variety of new store formats, including 'Showcase' stores which will contain dedicated service areas called Help Hubs, as well as experiential zones which allow customers to try out the latest products such as Google Home, Apple Watch and Samsung VR headsets. The first of these flagship stores are being refurbished in July and will re-open in August. Locations include London’s Tottenham Court Road, Westfield Stratford and White City, and Nottingham Victoria.


Pop-up shops and cabins will appear in shopping centres and other locations around the UK, and mobile EE shops in vans will serve customers in the most remote areas.

'We provide some of the best customer service of any mobile operator in the UK, and we’ve learned there’s no substitute for getting help from an expert in person. I know our customers prefer to talk to real people in our UK and Ireland call centres rather than receiving help from a bot, which is where many other companies are investing. We’re investing in more people in our customer service teams, more stores for them to serve customers from, and exciting new technology that will help our teams provide even better service. Alongside our mission to provide superfast 4G to every corner of the UK, this expansion aims to provide all of our customers with a premium, personal service no matter where they are located,' says Marc Allera, CEO of EE.



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