Fast food restaurant KFC is rolling out a new design concept across 890 sites in the UK. The new designs have been created by KFC's in-house design team in a bid to modernise the appearance of KFC restaurants and give them an informal and stylish feel.
rpa:group has been assigned as lead designer and contract administrators on the roll-out. The revamped locations include a number of design features such as butchers block and timber plank kitchen tables and low hanging copper lighting. Exposed ceilings combine with textured brick-effect walls, photographs and illustrations from commissioned artists.
Exmouth in Devon is the latest KFC to get a make-over, as part of the new concept. In Exmouth the existing restaurant has been fully updated both externally and internally, to meet the new concept's requirements.
'The new design boasts a semi open-plan kitchen which means that KFC fans can see their food being made in front of them. Previous strong use of the red colour of the KFC branding is now used more as an accent colour, appearing in features such as chair legs and graphics,' says Mark Cherrett, executive director architecture of rpa:group.